Data Visualization
Innovative Design
New Urban Farming Solution:
VegUp Product Design
A farming tool that enables city dwellers to explore and engage in farming within an urban setting.
See Final Design
Timeline:
Type:
My Role:
Tools:
Most Americans experience a disconnection from their food sources with a significant 'Trust Gap' regarding information about their food origins. In this project, I proposed a solution to bridge the gap by connecting urban dwellers with urban farmlands through a digital product that offers easy access to farming spaces.
Key Features
Context
To better understand the potential of urban farming in the U.S., I conducted a PEST analysis to examine its development prospects within the current social context.
From the survey result, it was found that there are some differences in public’s perception and understanding of urban farming.
#1 insight
Public Perception of Urban Farming
67% of survey respondents hold a positive outlook on the future of urban farming.
While 33% express a negative view and show reluctance to engage in farming activities.
#2 insight
Primary Deterrents of Farming
How Might We
Target Users
From farming novice to farming enthusiast
To better understand the real experiences of urban farmers, I interviewed three potential users, and developed two user personas to empathize with their needs.
User Persona - Farming Novice
User Persona - Farming Enthusiast
User Journey
User Journey - Farming Novice
User Journey - Farming Enthusiast
Competitive Audit
How do they enhance user's effectiveness in farming through features that facilitate efficient planning, tracking, and monitoring?
How do they simplify agricultural terminology and statistical information into clear and actionable insights?
How do they integrate features that enable communication and support among urban farmers to enhance their connections?
How do they connect urban farmers with urban farming spaces to accommodate their expanding agricultural needs?
User-friendly plants management
Seed to Spoon is an integrated product that assists urban farmers in effective plants management.
On Seed to Spoon, users can not only access detailed plant information but also record and track growth of individual plant through “My Gardens” feature.
However, user reviews indicate that the UX of Seed to Spoon actually falls short of expectations, primarily due to its complex navigation and unintuitive UI placement, which leads to certain feature malfunctions and a high learning curve.
Clear and intuitive visual guidance
Planter is a product designed to provide urban farmers with comprehensive agricultural information.
Planter uses colors, icons, and concise language to simplify agricultural information, which helped users to grasp useful details quickly on their first read.
For novices, the complexity of information can often deter them from starting. This strategy significantly reduces this barrier by enhancing the accessibility of the information.
A gap in the current market still persists
IA
Final Design
Rent the farm as you wish
This comprehensive farm rental feature streamlines the process from search to reservation, helping urban farmers of all skill levels find and secure ideal spaces for their urban farming practices.
Access everything you want to farm
Serving as a one-stop solution, this feature guides users in selecting the right plants based on their space and expertise, and helps them create personalized care schedules.
Update your farming activity easily
Designed to streamline journal entries and updates, this feature enables east logging and access to farming activities, with various viewing options for effortless tracking and progress review.
Monitor your plant and farm at a glance
Celebrate your beautiful harvest
Network effortlessly with fellow farmers
Turning interests into profit
AI Integration
Design System
Key Takeaways
While exploring how to present agricultural information, I recognized the need for effective data visualization to avoid overwhelming users. The competitive audit revealed key visualization techniques that enhance both accessibility and user experience.
Recognizing the wide range of digital literacy among potential users, I understood the need to prioritize intuitive navigation and seamless interface transitions. This approach allows even those with limited digital skills to navigate the platform effortlessly.
